REALTORS® utilize the "I am one"® slogan in a multitude of ways, such as:
- Advertising as a headline/tagline for print ads, email signatures, website banners, blogs, Facebook.
- Marketing as a theme for thank you notes, postcards, business cards, and e-mails.
- Public Relations as a media “story pitch” to secure talk show interviews, newspaper and magazine articles.
- Merchandise as a logo for giveaways, buttons, lapel pins, bumper stickers.
- Tradeshows and open houses as an educational theme and graphic element.
- Advocacy as an effective, uniting slogan for REALTORS® participating in legislative events and policy maker visits.
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