Here are answers to some commonly asked questions about the campaign.
How does it work?
The "I am one"® campaign provides opportunities—and educational materials—to respond to clients’ common questions:
- "Why shouldn’t I sell it myself?"
- "What’s the difference between a REALTOR® and real estate agent?"
- "What do things like ABR®, CRS®, and GRI stand for?"
...and more!
Who’s offering it? Where was it tested?
Since 2004, "I am one"® has been so popular and successful among REALTORS® in the Hampton Roads, Virginia market that the Hampton Roads REALTORS® Association (HRRA) has decided to share the campaign elements with other REALTORS® across the country. HRRA is the largest REALTOR® trade association in Southeastern Virginia.
Has it worked for others?
Our TESTIMONIALS demonstrate "I am one"® has been successful in sales, marketing and advocacy.
How do I use the logos and graphics?
The "I am one"® Guidelines for Use (log in to access) provides easy-to-understand information on how to use—and not use—campaign elements. Expert assistance is also just an e-mail or phone call away!
What’s the cost?
A little more than $1 per member.
What’s the ROI?
Approximately $1 per member nets you and your REALTORS® a high-value member benefit at minimal cost, minimal effort!
How can I sign up?
1. Read the Contract.
2. View Pricing Information: Leasing for REALTOR® Associations | Leasing for Individual REALTORS®
3. Fill out the Contact Form.
4. Watch your e-mail for approval and password-coded access to the "I am one"® Campaign Materials and Guidelines for Use.
You and your REALTORS® can implement a fresh, new marketing message with no effort, no agencies, no hassles, no risks...and minimal cost!
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