I am one.®

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F A Q

Here are answers to some commonly asked questions about the campaign.

How does it work?

The "I am one"® campaign provides opportunities—and educational materials—to respond to clients’ common questions:
  • "Why shouldn’t I sell it myself?"
  • "What’s the difference between a REALTOR® and real estate agent?"
  • "What do things like ABR®, CRS®, and GRI stand for?"
    ...and more!

Who’s offering it? Where was it tested?

Since 2004, "I am one"® has been so popular and successful among REALTORS® in the Hampton Roads, Virginia market that the Hampton Roads REALTORS® Association (HRRA) has decided to share the campaign elements with other REALTORS® across the country. HRRA is the largest REALTOR® trade association in Southeastern Virginia.

Has it worked for others?

Our TESTIMONIALS demonstrate "I am one"® has been successful in sales, marketing and advocacy.

How do I use the logos and graphics?

The "I am one"® Guidelines for Use (log in to access) provides easy-to-understand information on how to use—and not use—campaign elements. Expert assistance is also just an e-mail or phone call away!

What’s the cost?

A little more than $1 per member.

What’s the ROI?

Approximately $1 per member nets you and your REALTORS® a high-value member benefit at minimal cost, minimal effort!

How can I sign up?

    1. Read the Contract.
    2. View Pricing Information: Leasing for REALTOR® Associations  |   Leasing for Individual REALTORS®
    3. Fill out the Contact Form.
    4. Watch your e-mail for approval and password-coded access to the "I am one"® Campaign Materials and Guidelines for Use.
You and your REALTORS® can implement a fresh, new marketing message with no effort, no agencies, no hassles, no risks...and minimal cost!




"I am one"®  -  "Is Your Agent One?"®  -  "Is Your Broker One?"®  -  Reg. U.S. Pat.&Tm.
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