Need tools to educate your market about FSBO challenges?
Eager to counteract competition from real estate agents?
Looking for a fresh, innovative marketing strategy that’s tested, successful and ready to implement?
Your solution may be the "I am one"® integrated marketing and advertising campaign!
Since 2004, "I am one"® has become so popular and successful among REALTORS® in the Hampton Roads, Virginia market that we’ve decided to share the campaign elements with other REALTORS® across the country. Check out the Benefits, Applications, and Testimonials, and you’ll see why REALTORS® and their state associations are launching "I am one"®.
The "I am one"® campaign provides unlimited use* of the "I am one"® slogan plus access to a password-protected, online gallery of mixed-media options, including:
Advertising templates for downloading and customization
Innovative marketing ideas
Sample applications for your marketplace
…and more!
*Usage based on one-year lease of campaign elements with annual renewal options.
An agent does not have to belong to a Board of REALTORS® in order to practice in the HRRA market, so the "I am one"® campaign educated the general public by focusing on the differences between a REALTOR® and a real estate agent. A related website was posted for clarification and education.
For the Association:
The "I am one"® campaign communicated the value of HRRA membership, which held rights to use of the slogan and its related graphics. The Association then expanded slogan usage through:
Printing of "I am one"® buttons which members wore during their Legislative Day on the Hill
In 2004, the Hampton Roads REALTORS® Association (HRRA) launched a two-part campaign called "I am one"®.